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Maui is truly one of a kind — shaped by the values of its people and a culture unlike any other. Visitors are invited to experience this special place in ways that honor its heritage and natural beauty. From the melodic sounds of mele (songs) to the sharing of fragrant lei, and from the preservation of Native Hawaiian knowledge to food that brings communities together, every moment offers an opportunity to connect more deeply. On Maui, it’s not just the place — it’s the people — that make this island so unique, beautiful and worth experiencing.

PLAN WITH PURPOSE: KNOW BEFORE YOU GO TO MAUI

Take a moment to explore helpful cultural insights, travel updates, and responsible visitor tips straight from the source at agents.gohawaii.com/knowb4ugomaui.

EMBRACE MĀLAMA ON THE OTHER HAWAIIAN ISLANDS

Six unique Hawaiian Islands. Six unique experiences. One inspiring destination. From crystal clear waters to emerald valleys, from volcanic trails to golden sands, each setting has a story to tell. While the places, activities and adventures are unforgettable, the true power of Hawaiʻi lies in the people of Hawaiʻi. Their aloha (love) for the land, their unique culture, and the generous spirit of these islands make this special place like no other destination in the world. Make time to join efforts to mālama (care for) this truly special place and unique culture at gohawaii.com/malama.

Kauaʻi

“Rejuvenating” is often used to describe Kauaʻi and its immersive natural beauty. The northernmost and greenest of the Hawaiian Islands is a place to put down your phone and forget your worries. Experience the raw energy of the soaring cliffs along the Nāpali Coast, the expansive vistas of the Waimea Canyon and the soothing waters of the Wailua River. Breathe deep. Unwind. And rediscover a special connection to nature on this beautiful, tropical island.

Oʻahu

This is where culture meets creativity. In the lively center of the Hawaiian Islands, luxury and leisure, excitement and adventure can all be found in just the right proportion to suit you. Oʻahu is famous for iconic Waikīkī Beach, Pearl Harbor and the surfing mecca on the North Shore, but there’s much more to this storied destination. From festivals that celebrate Hawaiian culture to major events at the pinnacle of sports and entertainment, there’s always something to do. Even disappear into the lush tropical beauty that abounds from mountain to ocean. Discover the next food trend before it goes global, from the up-and-coming chefs and mixologists staking Oʻahu’s claim as a culinary capital. And schedule some free time on your itinerary, when you can go with the flow and soak in the buzz and energy of Oʻahu.

Molokaʻi

Natural and rustic, Molokaʻi remains true to its island roots. Where visitors can experience old-style Hawaiʻi and feel the Hawaiian culture and aloha spirit permeate from the central town of Kaunakakai to the rugged wilderness on a guided trek through revered Hālawa Valley. Explore the glorious North Shore Pali Coast to see the tallest sea cliffs in the world and take in some of the islands’ most remarkable views. Or discover Pāpōhaku Beach, one of Hawaiʻi’s largest white sand beaches. Here, it’s all about savoring the simple things in life.

Lānaʻi

From Native Hawaiian traditions that leap from the storied landscape to colorful and communal vestiges of the proud pineapple capital of Hawaiʻi's Plantation Era, Lānaʻi is saturated in heritage and history. And it rewards patience and planning. Like its tree-lined vistas subtly obscured by heavenly mist, the depth of Lānaʻi's appeal lies beneath the surface, awaiting to enrich the experience of visitors who know there’s always more than meets the eye. The historic town square and quaint, locally-owned shops and restaurants of Lānaʻi City are home to countless tales of a community built on timeless Hawaiʻi values. Where the unforgettable Lānaʻi spirit shines through for guests who embrace the relaxing pace of life and want to return home changed by the kindness and aloha they encountered while visiting the quiet island of Lānaʻi.

Island of Hawaiʻi

Take a road trip on the youngest and largest of the Hawaiian Islands. Nearly twice as big as all of the other Hawaiian Islands combined, the island of Hawaiʻi’s sheer size and natural diversity are awe-inspiring. Visit some of the most pivotal sites in Native Hawaiian history, hike an active volcano, and explore multiple climate sub-zones in a single day. From the crystal blue waters of Kona to the black sands of Punaluʻu, there is so much to see on this storied island that invites outdoor adventure.